Though many companies choose to focus their efforts on digital marketing nowadays, print marketing can still provide amazing results for companies wanting to get the word out about their products and services. People still have a desire for tangible materials that provide information. The fact that Blackburn Manufacturing is a printing company that is still growing and doing great business in 2022 is some solid proof of that.
When marketing your business, we understand it can be a hassle to go to different providers to print all the materials you need. Blackburn Manufacturing makes that much less of a roadblock. We make it easy for you to print a variety of custom marketing materials to promote your business in a variety of ways. With us, you can create a custom marketing kit.
Combine print marketing with community marketing, and your business can create a foundation that will enable it to grow and expand for years to come. Let Blackburn Manufacturing help you put together a comprehensive and customized marketing kit so that you can propel your business farther than your competitors.
The Power of Community and Print Marketing
It’s no secret that the global lockdowns as a result of the COVID-19 pandemic exacerbated the decline of the already diminishing print industry. Despite the downfall of printed materials like magazines, books, and newspapers, print marketing is not dead.
Even though print marketing is still effective, you’ll have to be creative to get your materials in the hands of consumers. That’s why community marketing could also be a great tool for your business. Community marketing is exactly what you probably think it is: promoting your business by connecting with and advertising to the people and local businesses in your immediate and nearby communities.
Blackburn Manufacturing was born in and supported by a close-knit Nebraska community. We know that we would not be where we are today without them. Community marketing is an amazing way to build loyalty, establish your brand, and make lasting connections that will help your business survive and flourish.
According to recent surveys, 82% of consumers trust print ads the most when making a purchase decision; 77% of consumers say print drives higher levels of recall. It’s evident that businesses should be taking advantage of the effectiveness of print marketing. Though consumers have become more digitally focused and savvy, it will be a long time before people don’t like the feel of something tangible and seemingly created just for them.
Build Your Marketing Kit With Blackburn Manufacturing
Now that you know why you should employ print and community marketing strategies for your business, let us tell you how you can do it with Blackburn Manufacturing. With our products, you can build an effective and custom marketing kit.
Marking flags are what we’re known for, and we print them the best. For your marketing kit, we can print branded marking flags in a variety of sizes and vibrant colors to make sure they standout and attract attention.
Similar to marking flags, marking signs are small but can make a powerful impression. What’s great about our marking signs is that they offer a bit more customization than our marking flags so you can provide more of your brand’s personal touch. They’re also much more durable and don’t have to stay on their yard stakes.
Our custom vinyl banners are a great way to advertise your business during community events and gatherings. We offer banners in sizes ranging from 2’ x 3’ to 3’ x 10’, and you have the option to print your messaging on one or both sides.
Stickers can be put up virtually anywhere, and they can be handed out easily to drive your business and increase your brand awareness. Think of them as sticky business cards that quickly tell people what you do and how to get in touch with you.
Check out the blog we recently wrote covering how you can create an effective door tag marketing campaign. Custom door tags are an amazing way to put something in the hands of your potential customers detailing what you can do for them. You can even get creative by adding an interactive element to them, like a checklist or a fun puzzle highlighting the services you offer, to help keep your offerings in individuals’ minds.
A marketing kit is an efficient and cost effective way to promote your growing business. At Blackburn Manufacturing, we can provide you with a variety of custom print materials that can help you increase your brand awareness resulting in growth for your business. We can help your business standout because Blackburn Manufacturing is a company that designs more than marking flags, we’re a company designed to leave your mark.