Distributing colorful door tags to residents in your area can be a useful way to advertise your business and its latest promotions among locals without the extra expense of postage and other mailing supplies. However, planning an effective marketing campaign requires putting plenty of advance thought. You’ll want to consider what you want your campaign to accomplish and how you plan to get there. Here are five helpful tips for planning an effective door tags marketing campaign with the help of Blackburn Flag’s custom door tags!
Create a Distribution Plan
Determine what neighborhoods you want to cover, and assign specific people to cover specific streets. This is a much better use of your time than deciding what streets look like viable options the day you distribute. It’s best to strategize exactly who will be covering what in advance. That way, you can order the most reasonable amount of custom door tags, and choose the areas that are the most likely to result in the highest level of success.
Create Well-Designed Custom Door Tags
Colors, fonts, and other aspects of graphic design are important when it comes to grabbing your customers’ attention. The goal is to keep customers interested long enough to actually read the tags. Make sure the most important information on your door tag stands out.
This can help make sure that your recipients immediately see what company left something on their door. The objective is for them to see the appeal of your offer instead of simply throwing the door tag away without reading it. Incorporate your brand’s colors, and choose an easy to read font so that key information is at a glance.
Time Your Distribution Carefully
Choosing a time that makes sense for both your distribution team and your recipients is an important step. Your custom door tags should be helpful without annoying your target audience.
Avoid distribution too early in the morning or too late at night or at dinnertime. Even if you do not plan on knocking on doors, these are not ideal times. Mornings or early afternoons tend to work best for ensuring that you do not disturb your recipients.
Keep Track of Local Regulations
Choosing custom door tags over mailing traditional flyers can usually save you a significant amount of money on materials. However, you do not want to end up spending that money on fines because you were not paying attention to municipal regulations.
City guidelines can vary as far as how frequently you can distribute door tags, whether you are allowed to knock and attempt to speak to residents or only leave the advertisement with no interaction. Sometimes, you may not even be allowed on certain properties at all. What’s more, these requirements can change frequently.
Therefore, confirm specific criteria to ensure that each door tag marketing campaign is done correctly. This is an important step in staying on good terms with your city and your customers, as well as avoiding wasting money.
Evaluate Each Campaign
Distributing custom door tags at random can certainly have some success. However, it will not be as beneficial to your business as taking the time to determine exactly what you want each door tag marketing campaign to accomplish before getting started. Afterwards, evaluate whether these goals were met.
Some common considerations include:
- Clearly defining and tracking how many sales result from your door tags
- Determining how many people you would like to come to an event after being notified through this campaign
- Tracking how many previous customers return to your business as a result of a special promo code or other offer
- Analyzing how close you came to making your goals or how much you exceeded
These items, and others, can help you determine what to adjust or keep the same about future door tag marketing campaigns.
At Blackburn Flag, our custom door tags can help you turn a basic marketing campaign into a memorable one that helps you meet your goals. Contact us today to learn more about how choosing us can benefit your business!