5 Reasons Why Custom Banners are Great for Business

In business, a great first impression is everything. Along with that, you want that great first impression to be a lasting impression, one that sticks in the minds of your potential customers. Whether you’re having the first in-person business meeting with a potential client or it’s the first time potential customers are viewing your custom banners that detail what you offer, first impressions are generally formed within seven seconds. Yeah. That’s not much time at all.

Since most businesses can’t meet all of their potential customers and clients face-to-face to make an impression, many of them rely on unique, custom signage to establish that first memorable connection. Here are five reasons why it’s important for businesses to invest in high-quality custom signs and banners.

Choices and Control

When you choose to customize your sign, you are gaining choice and control over the way it looks. The purpose of any kind of marketing is to stand out from all of the other businesses that are out there because you better believe that there’s probably another business or two out there that offers similar products and services as yours.

Avoid standard, ready-made signs that don’t appeal to your target audience and don’t emphasize your brand.

Connect with Your Target Audience

Which brings us to our next point: custom signs make your target audience feel as though you’re talking directly to them. Before you begin planning out how you want your signs to be, you should have already established who your target audience is. By creating a sign with your business’ logo, images, colors, slogans and style, you are more likely to engage with the individuals that you want to target.

Ninety percent of the information the brain processes is visual. With an eye-popping sign that arrests the attention of potential customers you can capitalize on that fact and create lasting, memorable impressions that get people eager to purchase your products or services.

Enhance Your Branding

Your business’ brand is its identity, and it’s what potential and existing customers identify with when they think of your product or service. Through custom signs and banners that speak to your target audience, you are allowing people to see and understand your business’ brand. The more you reinforce your brand, the more people will recognize, relate to, refer your business, and the more customers you’ll retain.

You want your customers to identify with your brand, so it pays to be unique in the way that you present it.

High-Quality Custom Banners Mean High-Quality Products and Services

Now, we know that this isn’t always true…but it can be for you! If you have a business that you know offers high-quality products and services, then you can represent that in the quality of your signs and banners. High-quality signs give potential customers an idea about the quality of your business. Remember what we said about first impressions? They’re everything!

People will automatically make assumptions about your business when they see your signs, so it’s worth investing in ones that are made of durable, vibrant and top-of-the-line materials.

They Show Determination and Purposefulness

Pursuing any marketing strategy shows dedication, resolve and faith in your business. It’s intimidating to start a business and put it out there in the vast sea of other businesses vying for attention. When you take the time to create custom signs and banners that are appealing, on-brand and directed at your target audience, you are showing that you are dedicated to and purposeful in your business.

People will take notice of your dedication and purposefulness, and that will also help to uplift your brand within the minds of your potential and existing customers.

Get Your Custom Banners and Signs From Blackburn Manufacturing

Blackburn Manufacturing can help you create the kind of custom banners and signs that make amazing first impressions and stick in the minds of your customers long after they’ve seen them. We have custom signs and banners for every purpose.

Our signs are made of heavy-duty materials and most can be printed on one or both sides. Ink options range from one-color, to full-color printing to suit your needs.